The annual EFI Connect users conference hosted by print and packaging technology developer EFI (Electronics For Imaging, Inc.) will have a strong emphasis on digital innovation and data-driven insights with a Fortune 500 marketing leader. At the event in Las Vegas, on January 18, UPS Executive Vice President and Chief Marketing Officer Kevin Warren will provide the “fireside chat” keynote session and explore the evolution of digital and e-commerce, with an in-depth perspective of digital’s impact on business now and into the future.

“Kevin is one of the brightest minds in marketing, and has invaluable insights into the challenges virtually all EFI customers have in terms of creating demand, achieving excellence and driving growth, even in very challenging times,” comments EFI Chairman and CEO Jeff Jacobson. “This will undoubtedly be one of the most engaging, informative fireside chat keynotes in the 21-year history of the EFI Connect conference.”

In his role with UPS, Warren is responsible for U.S. and International Marketing, The UPS Store, Digital Infrastructure Analytics, Revenue Management, Business Planning & Forecasting, Customer Loyalty Management, Digital Marketing, Customer Experience, Brand Relevancy, Customer Communications, and the company’s Ware2Go subsidiary. His highly developed perspective on data-centric business and non-traditional engagement channels is driving change at UPS and setting new standards in digitally enabled customer experience.

Prior to joining UPS, he served as executive vice president and chief commercial officer for Xerox Corp. and as Xerox’s president of Global Growth Opportunities, responsible for accelerating revenue growth outside the United States. In addition, Warren, who first joined Xerox in 1984 as a sales trainee in his native Washington, DC, also led Xerox’s 3-D printing operations and had strategic oversight for Xerox Global Imaging Systems and Xerox Canada during his career with the company.

Warren received his Bachelor of Science in finance from Georgetown University and is an alumnus of the Harvard Business School, having completed Harvard’s Advanced Management Program.

“Now more than ever, simple and useful digital experiences are the key to driving business success,” says Warren. “UPS’s goal is to provide the best digital experience powered by our global smart logistics network, and I’m looking forward to sharing our progress and lessons learned on stage at EFI Connect.”

Next January’s event will bring hundreds of print professionals to the Wynn Las Vegas Resort for in-depth, informative training and education on key printing and packaging management and technology challenges. The conference – one of the longest-running and most important user conferences in the printing industry – is a venue for open dialogue and idea exchange, giving EFI customers a valuable opportunity to participate in educational sessions, receive hands-on experience, discuss industry trends, network with peers, voice their opinions, and learn from others.